Yapamar: Marketing Mix Modeling with real incremental impact

Yapamar is a B2B Marketing Mix Modeling platform that gives performance marketing teams, e-commerce brands, DTC companies, and digital agencies the confidence to make larger, bolder budget decisions. We go beyond last-click attribution to measure the real incremental impact of every advertising channel — accounting for seasonality, weather, holidays, and other real-world factors. The result? Stop guessing and start scaling spend with clarity and conviction.

Hey Product Hunt 👋

I built Yapamar because I got tired of seeing performance teams and e-commerce brands make big budget decisions based on unreliable attribution.

Last-click and multi-touch models often lie about what actually drives revenue. So I created a Marketing Mix Modeling platform that measures the real incremental impact of every channel — including seasonality, weather, holidays, and other real-world factors.

The goal is simple: give marketers enough confidence in causal measurement to make larger, bolder budget allocations they would otherwise avoid.

Started as an internal tool and evolved into a proper product.

Would love honest feedback - especially from performance marketers and e-com founders. What’s your biggest frustration with current attribution and MMM tools?

Finally a tool that gets seasonality and weather into the mix without me having to hack it together in a spreadsheet.