Yaapt is a social platform with users as a focus. The platform leverages personas, this basic trait of
human social interactions, as the core of the user experience. On Yaapt, users express their different
personas (music, fitness, food, thoughts, politics, travel, professional, social, etc.) through ‘Nooks’,
dedicated spaces within their profiles, where they can showcase their different personality traits, their
values, their beliefs, and their interests.
