Launching today
Worth It?

Worth It?

Stop impulse buying and improve shopping habits

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Worth It? is a Chrome extension that interrupts impulse purchases with a 30-second, research-backed quiz at checkout. Built for mindful shoppers who want to resist consumerism and develop more intentional spending habits. Every time you're about to check out on a shopping site, Worth It? asks 10 quick questions drawn from consumer psychology research on what actually predicts post-purchase regret. You get a score out of 100 and a clear verdict — then you decide whether to proceed or skip.

Worth It? makers

Here are the founders, developers, designers and product people who worked on Worth It?