Love many of the project Alexis has launched recently. When he released this book, I was lucky enough to meet him at a book tour stop. He talks about how to harness the power of the internet, but not in a boring "Internet for Dummies" way.
His approach to building products is radically different than your normal entrepreneur. He always starts with a doodle of a character, and builds the whole brand around it.
If you like the book, check out his show on Verge, Small Empires, where he features NYC startups. http://www.theverge.com/video/sm...
@kunalslab we're going to rerelease this book with an AMA when @alexisohanian comes out with an expanded edition potentially later this year - can't wait! He's one of our biggest supporters and we're definitely studying Reddit in terms of growing communities.
I was actually surprised by how much I loved this book. It was one of those rare nonfiction page turners and Alexis had a pretty amazing outlook on a lot of products and issues that most people find mundane.
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