Though don't we have other apps we can do this through... including group SMS? There has to be something super compelling to 1) get someone to use it the first time and 2) get them to use it again. I feel like social between existing friends has limited possibilities in the short term... where the growth is at is still solving loneliness and connecting strangers. I hear it again and again... though I'm biased due to my own product being in that category.
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