‘What’s Your Whisky’ uses Artificial Intelligence and Machine Learning to analyse a user’s personal flavour preferences and matches them with a Single Malt whisky that the AI thinks they will love.
'What's Your Whisky' is an innovative digital experience which can be accessed via any mobile or internet-connected device. On launching the experience, people are asked eleven questions to understand their individual flavour preferences, such as “how often do you eat bananas?” and “how do you feel about chillies?”.
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