I sell info-products, but a lot of the way I sell info-products is very SaaS-like. Are there lessons I could take away to improve my info-product site, or is this super-focused on SaaS?
@joshdoody Good question. Much of what's covered also works for info-products. You'll come across lots of discussion around "sign-ins" and "free trial period," etc. (very SaaS-y), but the research methods, the value proposition chapter, and several other chapters are very applicable to positioning and selling info-products.
Hey, folks! Writer of "Websites that Convert" here 👋 Big thanks to @nikkielizdemere for the love!
Some backstory behind the book: I wrote it specifically for founders who've built something great, but who struggle to convey in writing how awesome their product is (a problem I've seen a lot of founders face during my time working in SaaS).
I run LoveYourCustomers.co, and was previously Director of Marketing at Calendly. I love helping founders and early-stage teams get inside their users' heads to create better marketing.
Happy to answer any questions, or just say hello!
Update: THANKS everyone so much for upvoting + downloading the book!
As of 12pm April 27, it's #1 on two Amazon Kindle lists, which is pretty insane. I'll add screenshots to the image gallery above.
The book is available FREE from 4/27 - 5/1.
This one-sitting read covers the fundamentals of creating website messaging + copy that transforms visitors into customers.
Once you’ve finished this book, you’ll know the basics of:
- How to create a strong, goal-based website strategy
- How to identify which pages of your site are mission critical, and which you can put on the back burner for later (or cut completely)
- How to get inside your customers’ — or future customers’ — heads, and understand what they really need to hear to sign up for your product
- How to scour the internet for sticky, swipe-worthy website copy — so you don’t have to write from scratch or guess what words to use
- How to actually talk to your customers 1:1 — not near as intimidating as it sounds!
- How to distill all your customer research into the messages your target audience is dying to hear
- How to write website copy that makes people say “WHOA — I need to buy this.”
@ailith Thanks so much for letting me know! Here's the book. Getting the link updated soon.
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Works in UK but you have to switch to .co.uk and click 'Buy Now' rather than 'Read for £0.00' (for which you need Amazon Unlimited). Thanks @clairesuellen!
@jean_luccrowther Hey there! Are you having trouble downloading it at the Amazon link above? I've shared the same link with several UK folks and no issues so far -- let me know what's happening, and how best to reach you. Happy to find another way to share it.
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@clairesuellen Hey! Sorry, I edited my comment (with a work-around) shortly after - all sorted now! Thanks again.
The path to Lean Enterprise
Forget The Funnel
The path to Lean Enterprise
Forget The Funnel
Forget The Funnel
Forget The Funnel
Remoteur
Forget The Funnel
Forget The Funnel
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