Websites that Convert

The fundamentals of writing compelling website copy

6 followers

The fundamentals of writing compelling website copy

6 followers

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Launch tags:Marketing•Startup Books•Books

Launch Team

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Promoted

The path to Lean Enterprise

I sell info-products, but a lot of the way I sell info-products is very SaaS-like. Are there lessons I could take away to improve my info-product site, or is this super-focused on SaaS?

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9yr ago

Forget The Funnel

Maker

@joshdoody Good question. Much of what's covered also works for info-products. You'll come across lots of discussion around "sign-ins" and "free trial period," etc. (very SaaS-y), but the research methods, the value proposition chapter, and several other chapters are very applicable to positioning and selling info-products.

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9yr ago

The path to Lean Enterprise

@clairesuellen Excellent, thanks for clarifying! Just downloaded from Amazon and can't wait to dig in!

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9yr ago

Forget The Funnel

Maker

Hey, folks! Writer of "Websites that Convert" here 👋 Big thanks to @nikkielizdemere for the love! Some backstory behind the book: I wrote it specifically for founders who've built something great, but who struggle to convey in writing how awesome their product is (a problem I've seen a lot of founders face during my time working in SaaS). I run LoveYourCustomers.co, and was previously Director of Marketing at Calendly. I love helping founders and early-stage teams get inside their users' heads to create better marketing. Happy to answer any questions, or just say hello!

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9yr ago

Forget The Funnel

Maker

Update: THANKS everyone so much for upvoting + downloading the book! As of 12pm April 27, it's #1 on two Amazon Kindle lists, which is pretty insane. I'll add screenshots to the image gallery above.

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9yr ago

@clairesuellen @nikkielizdemere ... compelled and ordered. THANK YOU for your generosity.

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9yr ago

Forget The Funnel

Maker

@jimcanto Absolutely :) Really hope it's helpful!

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9yr ago

@clairesuellen Congrats!!

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6yr ago

Hunter

The book is available FREE from 4/27 - 5/1. This one-sitting read covers the fundamentals of creating website messaging + copy that transforms visitors into customers. Once you’ve finished this book, you’ll know the basics of: - How to create a strong, goal-based website strategy - How to identify which pages of your site are mission critical, and which you can put on the back burner for later (or cut completely) - How to get inside your customers’ — or future customers’ — heads, and understand what they really need to hear to sign up for your product - How to scour the internet for sticky, swipe-worthy website copy — so you don’t have to write from scratch or guess what words to use - How to actually talk to your customers 1:1 — not near as intimidating as it sounds! - How to distill all your customer research into the messages your target audience is dying to hear - How to write website copy that makes people say “WHOA — I need to buy this.”

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9yr ago

Remoteur

@nikkielizdemere Hey Nichole, broken link ;)

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9yr ago

Hunter

@ailith Thanks so much for letting me know! Here's the book. Getting the link updated soon.

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9yr ago

Works in UK but you have to switch to .co.uk and click 'Buy Now' rather than 'Read for £0.00' (for which you need Amazon Unlimited). Thanks @clairesuellen!

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9yr ago

Forget The Funnel

Maker

@jean_luccrowther Hey there! Are you having trouble downloading it at the Amazon link above? I've shared the same link with several UK folks and no issues so far -- let me know what's happening, and how best to reach you. Happy to find another way to share it.

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9yr ago

@clairesuellen Hey! Sorry, I edited my comment (with a work-around) shortly after - all sorted now! Thanks again.

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9yr ago

Forget The Funnel

Maker

@jean_luccrowther Whew! So glad it's working. Thanks for the follow-up :)

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9yr ago