Website's Hero Section Audit: UX + CRO Audit

📝 About me: ✔️ Advised L'Oreal, Colgate on Digital Strategy/Digital Media ✔️ 4 years full-time as a Digital Communications Planner ✔️ 2 years Freelancing in UX Design ✔️ Digital Marketing Qualification Certificate (DIMAQ) ✔️ Google UX Design Professional Certificate ✔️ Master's Degree in Psychology 🥉3rd place in a 👨‍🚀NASA contest for 7 chosen participants to redesign parts of a Drone Interface 🔎 What do I focus on? 📌 Strategic Plan In what order should we explain your offering, what is important to show, what we need to delete 📌 Short Copy It's part of the design, every word matters 📌 Images They need to be connected in an obvious way to your business niche, brand, and offer 📌 Icons Either they are painfully obvious or we're crowding the visual space 📌 Colors, Fonts, Shapes & Consistency It all needs to play well with each other 📊 My thoughts on UX Design & Digital Marketing: 📌 Customers/Users have very high expectations of digital products/websites nowadays 📌 Your indirect competition in ease-of-use is FaceBook, Instagram, WhatsApp, TikTok 📌 If you don't make your product/website painfully obvious to use, people will leave 📌 UX Design is not rocket science, those are simple rules that are not always easy to implement 📌 Customers/Users care to know if you offer exactly what they want, and they don't want to "work" to understand if you do, or be forced to "learn" how to get it from you ⏰ Don't waste time Every hour new Customers/Users visit your Digital Point of Contact. And some of them leave prematurely, frustrated because: - they were not able to find what they wanted - it wasn't clear enough for them what is being communicated - they couldn't easily get the information they needed Can you afford to keep losing them? 💬 Contact me Email: andrew.r.lipski@gmail.com LinkedIn: https://www.linkedin.com/in/andr... Twitter / X: https://x.com/ux_andrew84 BlueSky: https://bsky.app/profile/ux-andr...