Wall of Awesome is a new way to discover and celebrate people, products and companies worth knowing. You can nominate an awesome person, product or company for free or pay to get your own spot on the Wall as a supporter. It is part marketing and publicity platform and part ranking/leaderboard. Basically, I wanted to build a place for awesome stuff, unsung heroes, products and companies that deserve to be in the spotlight.
I’ve been helping to promote people, brands and companies as a publicist and marketer for many years. One thing I’ve always found frustrating about PR and publicity is that it can be really hard to measure. You can get someone great coverage, but then what? How many people actually saw it? Did it help them get discovered? Did it help build their authority and credibility?
I wanted to create something where visibility could be more tangible and where people could actually see their presence and have something they could point to.
Wall of Awesome grew out of that idea. It gives me another way to help people, products and companies get noticed, build authority and credibility, and ultimately get more visibility and attention. It’s also a fun way to shine a light on the people, products and companies I think deserve to be recognized for the impact they’re making.