Voroth Market Intelligence: Measure markets. Simulate decisions. Win locally.

We built Voroth Market Intelligence because most CPG teams still measure markets using aggregated reports that miss what actually happens at the neighborhood and shelf level. Decisions on pricing, assortment, and expansion often rely on averages while real competition plays out store by store. Voroth takes a different approach. We measure markets using 400m GIS-based neighborhood mapping combined with audio-visual AI that analyzes real retail shelf conditions. This creates a granular, unified view of demand, competition, and execution. On top of this measurement layer, teams can simulate decisions before acting in the market. We’re currently onboarding teams via guided demos and pilots to ensure accurate market setup. Would love to hear: - How do you currently measure markets? - Where do traditional tools fall short for you? Happy to answer questions and share more.