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@philippsteuer and team: Congratulations on this very interesting product/idea.
I was wondering how you decide which products will be served into the placeholder. Is it solely based on the size/scale of the placeholder? Or can I as a publisher also limit which objects are allowed inside the placeholders - for example one would not want a coke bottle pop up in a medieval environment...
@stefan_fleig Hi Stefan, thx for your question. You as a publisher are in control which objects will be displayed. You can choose one by one or by category / other filters.
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1) how are you solving your chicken and egg problem (advertiser vs publishers population growth) when starting your network?
2) how are you going to succeed while others in product placement native ad networks such as Mediaspike have failed. The only ones have some success are doing more marginally-native-ish ads in a frame.
@jabcrosshook Hi :)
1) We are solving the checken and egg problem by talking to publishers first and approaching advertisers with the available ad space afterwards.
2) We will succeed because we stay lean and flexible. We test a lot and asking for feedback to build the best platform and VR & AR ad formats that publishers and advertisers want.
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This is Really Amazing . i would love to start a Native advertising company can we discuss on this ? would love to work on EQUITY !
Hi Product Hunters,
My name is Philipp Steuer and I am one of the co-founders of VIRE. We want to protect the upcoming Virtual and Augmented Worlds from horrible advertising. With VIRE you can monetize, advertise and track every Virtual and Augmented Reality content in an easy and user-friendly way.
If you are a publisher, you can define placeholders inside your game, app or 360 degree video with our plugins for Unreal and Unity. When a user loads the game, these placeholders are replaced by branded products.
As a company or advertiser you can fill in these placeholders with any objects of your choice. VIRE tracks views and interactions with the objects for you.
Status quo: We launched our marketplace (http://vire.co/marketplace) where you can easily integrate some first objects and get paid for every view.
In addition to that we support everyone with a free performance friendly tracking (FOV views, normal views, interactions) for free!
Because we are a young company I wanted to take the chance to collect your feedback :) Feel free to ask any question, I will answer them below.
Thanks a lot for time!
Best from Cologne, Germany
Philipp
VIRE
VIRE