Haha this is amazing - a lot of creative people will surely be super excited about this monetization scheme for their content.
I love the fact that you can interact with the objects - how customizable is that? For example if I place a starbucks cup on my table and there is a fire on my pants, can I use the coffee to stop from burning my precious ones?
Thanks for pushing the wheel forward!
@orliesaurus Hey Orlie - you made us laugh. Theoretically AND technically it would be possible to save ur pants with the starbucks cup but I would check if the coffee is cold beforehand. Otherwise you would get burned twice 😉
In the end the possibilities are limited by the brand or publisher :)!
This is brilliant, I would have expected this to be a decade away for some reason. It's nice and subtle, reminds me of the "fake" product placements in games like nuka-cola or fotodome.
Really cool I can see developers using this to monetize their AR/VR apps. Much less intrusive and more natural.
Report
@philippsteuer thanks - one last question: I imagine there are other companies offering the same or similar kind of product placement for traditional non-VR games/content made in Unity/Unreal for some time now. Is your focus on VR purely strategic/marketing-based or is there a technological component to it?
@stefan_fleig To be honest - our solution works also for non-VR content. But we focused on VR & AR because there are a lot of challenges to solve (how will a user interact with objects in VR / how to place it and dont disturb the immersion). And we like to solve challenges :)!
Report
I think this is a good idea and even could motivate some brands to produce or support quality VR content creation. Nice job!
Hi Product Hunters,
My name is Philipp Steuer and I am one of the co-founders of VIRE. We want to protect the upcoming Virtual and Augmented Worlds from horrible advertising. With VIRE you can monetize, advertise and track every Virtual and Augmented Reality content in an easy and user-friendly way.
If you are a publisher, you can define placeholders inside your game, app or 360 degree video with our plugins for Unreal and Unity. When a user loads the game, these placeholders are replaced by branded products.
As a company or advertiser you can fill in these placeholders with any objects of your choice. VIRE tracks views and interactions with the objects for you.
Status quo: We launched our marketplace (http://vire.co/marketplace) where you can easily integrate some first objects and get paid for every view.
In addition to that we support everyone with a free performance friendly tracking (FOV views, normal views, interactions) for free!
Because we are a young company I wanted to take the chance to collect your feedback :) Feel free to ask any question, I will answer them below.
Thanks a lot for time!
Best from Cologne, Germany
Philipp
Toolhouse
VIRE
Alienbox
VIRE
Loops
VIRE
VIRE
WakingApp Realities