Seems like a smart way to be able to gauge size and width of your foot to order shoes online or through an app. Would think offering an API for online shoe stores would do wonders for reducing returns due to improper fit
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It would be really useful for me if it actually works. In last 3 weeks, I have ordered a size 11.5 (fixed width) shoe from Puma and a size 11 xwide shoe from New Balance; both are too tight width wise for my feet. Puma customer support is disaster (massive delay in sending return ship labels, wrong labels, delays in response from support), and NB store says they don't give return labels. Fml.
But I digress. The video of this app says there's an iPad app. But the app store has only iPhone app.
CollageMo