Launching today
VariantsFlow
Scale winning ads into more creative variants
3 followers
Scale winning ads into more creative variants
3 followers
VariantsFlow helps performance marketers turn winning TikTok and Instagram ads into fresh creative variants. Paste a social link or upload your creative, choose how closely you want to follow the original, and generate new carousel and video directions ready for your next test.
Hey Product Hunt!
I'm Luca, maker of VariantsFlow.
If you run paid ads, you've probably faced this problem:
You find a winning creative. You increase the budget. Performance drops.
One of the hardest parts of scaling ads isn't finding one creative that works ā it's figuring out how to turn that winner into enough new creatives to keep scaling without starting from scratch every time.
That's why I built VariantsFlow.
Instead of asking AI to generate random ads from a prompt, VariantsFlow starts with something more valuable: content that's already proven to work.
It could be a winning ad, an organic social post, a creator or KOL collaboration, or UGC that's getting strong engagement.
Simply paste a social media link or upload the original creative, and VariantsFlow helps turn it into new creative variants for your next round of testing.
You can:
ā Turn proven content into new carousel and video variants
ā Explore new hooks, angles, visuals, and messaging
ā Choose Fresh, Balanced, or Faithful depending on how far you want to move from the original
ā Produce more creative tests without rebuilding every ad from zero
The idea behind VariantsFlow is simple:
Don't just scale the ad. Scale what works about it.
We're still early, and I'd love to hear from performance marketers, founders, agencies, and creative teams:
What's the hardest part of scaling a winning creative for you today?
Thanks for checking out VariantsFlow!