Hey everyone, Sameer here, co-founder of Trulifai. We are so excited to finally share this with you all! This is a huge day for our team, and I wanted to be the first to jump in and answer some of the big questions. Why did you build this? We built Trulifai to tackle a problem that's personal for all of us: the collapse of trust online. With the explosion of generative AI, deepfakes, and misinformation, it’s becoming almost impossible to know if what you’re seeing, reading, or hearing is real. We saw that most "solutions" were focused on AI detection, which is a cat-and-mouse game you can't win. The real, lasting solution isn't detection; it's *provenance*. We need a way for creators to prove "I made this" and for consumers to easily verify "This is authentic." Trulifai is our answer a way to embed trust directly into the content itself. What’s new and unique about your launch compared to alternatives? You might have heard of the C2PA (Coalition for Content Provenance and Authenticity) standard, which is being adopted by giants like Adobe and Microsoft. This is the right technology, but it's mostly being built into massive, closed enterprise ecosystems (like Photoshop or Azure). Trulifai is different. We are built 100% on that same open C2PA standard, but our mission is to make this power accessible to *everyone*: 1. *For the Independent Creator:* We provide a simple, lightweight tool for independent creators, freelancers, journalists, and small businesses to easily attach tamper-evident "Content Credentials" to their work. You don't need to be a part of a giant software suite to prove your content is yours. 2. *The "Verify" Extension:* This is our killer feature. We're launching with a browser extension that automatically scans images and videos on any website. It adds a small, simple icon to verified content, allowing you to click and instantly see its "nutrition label"—who made it, when, and with what tools. 3. *An Open Ecosystem, Not a Walled Garden:* We’re not trying to lock you in. We’re building the user-friendly layer that makes the open C2PA standard usable for the 99% of the web that doesn't live inside Adobe's walls. What are you most proud of in this launch? Honestly, I’m most proud of the "aha!" moment people get when they see it work. We’ve taken an incredibly complex process (cryptographic signing, embedded metadata, provenance tracking) and boiled it down to a one-click "Sign" button for a creator and a simple, intuitive "Verify" icon for a consumer. Seeing that little verification badge pop up next to an image on a news site for the first time just feels like the future. It’s a small step, but it feels like the web is healing. We’re just getting started on this mission to restore digital trust. We’d be honored if you tried it out and would love to hear all your feedback. We'll be here all day answering questions!

Trulifai

Realtime content authentication

Realtime content authentication