Have been wishing for this missing piece of the mobile marketing eco-system for years! Allows marketers to add free gifts and coupons across all their UA channels for their app or game, be it on Apple App Store or Google Play. Gifts and coupons are then redeemed by user after installing the app, at first boot. It boosts all KPIs according to the published case study (run with Adjust and Elex Tech), as one would logically expect. I'm about to use it first-hand across a bunch of test campaigns... Will be vocal about the results when they come out in this comments section :-)
