At some point, about 2 years ago I went into a store to buy my daughter some food colouring. She was too young to use regular paint colours, with the putting everything in the mouth and all. I stumbled upon this: "some studies suggest possible links to hyperactivity in children, allergic reactions, and even an increased risk of cancer in animal studies." No way. They put that in food, for kids? With Toxity I was quickly able to get a glimpse of what a product contains and could make a more informed decision. That's why I made it. I've used it to avoid tick repellant that was supposedly pregnancy safe, but not really. Compare washing detergent, turns out the organic replacement was actually better, phew, money well spent. I look forward to all questions and opinions!

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