Most coupon sites chase vanity traffic with fake codes and generic keywords. TodayCodes is built differently. We use a programmatic SEO approach targeting bottom-of-the-funnel, high-intent UK shoppers. Instead of fighting for broad terms, we focus on user decision-making queries (like "Brand A vs Brand B discounts" or "Cheaper alternatives to X"). By combining AI-cleaned data with daily verified codes, we provide deals that actually convert. Stop chasing empty clicks, start saving.

Framer — Launch websites with enterprise needs at startup speeds.

Launch websites with enterprise needs at startup speeds.

Hi Product Hunt! 👋 Chloe here. When building TodayCodes (a UK-focused coupon aggregator), I realized a harsh truth in the affiliate marketing world: Traffic is a vanity metric. Intent is everything. Having 1,000,000 monthly visitors means nothing if they don't buy. Having 10,000 visitors who are actively looking for a solution? That’s where the revenue is. So, instead of building just another spammy coupon site, I built TodayCodes using a Bottom-of-the-Funnel (BOFU) SEO playbook. Here is the exact strategy we use to capture high-intent buyers: 📄 1. Information & Calculator Pages We don't just list codes. If a UK user searches for "Delivery fees for Brand X", we build a page that explains it better than the brand's own FAQ, keeping the user on our site longer (hello, high CTR and dwell time!). 🆚 2. Comparison Pages (A vs. B) When someone searches "Brand X vs Brand Y discount", their buying intent is 99%. They just need a final push. We provide the breakdown and the promo codes right there. 🔄 3. The "Alternative" Strategy (My Favorite) Users searching for "Cheaper alternative to X" are actively looking to switch and spend money today. We aggregate the best alternatives in the UK market and pair them with exclusive codes. We automated the backend with Python to verify these codes daily so users don't bounce immediately (which hurts SEO). For my fellow SEO nerds and growth hackers on PH: Do you focus more on high-volume top-of-funnel content, or low-volume/high-intent BOFU pages? Would love your feedback on the site structure and our SEO approach! 🚀🇬🇧

Hey PH! Chloe here.

While building TodayCodes, we completely changed our SEO strategy. A lot of makers ask: "How do I get to 1 million monthly visitors?"

Hey PH! Chloe here.

While building TodayCodes, we completely changed our SEO strategy. A lot of makers ask: "How do I get to 1 million monthly visitors?"

Framer — Launch websites with enterprise needs at startup speeds.

Launch websites with enterprise needs at startup speeds.

TodayCodes

Verified UK deals built on high-intent programmatic SEO.

Verified UK deals built on high-intent programmatic SEO.

Forum Threads

Traffic is a vanity metric. Why we stopped chasing 1M visitors and focused on Intent. 🎯

Forum Threads

Traffic is a vanity metric. Why we stopped chasing 1M visitors and focused on Intent. 🎯