Threads on Web has been a refreshing shift for me as a community manager. It’s lighter than traditional platforms, feels like early Twitter, but with less chaos and more genuine conversations.
Being able to manage it from desktop now makes replying, planning, and tracking engagement so much easier (no more thumb cramps). I just wish analytics were more robust; I’d love to see which posts actually drive discussions or clicks. Still, for building brand personality and connecting with creators in real time, Threads on Web is quietly becoming a daily essential.
Raycast