This I Know

I've been listening to Under the Influence, Terry O'Reilly's radio show on marketing, for several years now, and had slowly been picking up different tips on marketing. The one thing I wanted was for him to write a book on it, something that I could refer to time and time again with each and every lesson he got from his experience in the ad industry. And then he did. This I Know is a must-read for anyone running a business or brand, be it small or large, an app, website, nifty product, or even just their personal Twitter. It's easy to read, it's humorous, and it's incredibly useful. I know what you're thinking: You don't need another book to read. You're running a start-up, you don't have the time. Well, you do. This book has the simple, larger steps to marketing. This is the book you should read before, during, and after you build your product, so that you can identify a need, determine what you're actually selling, and how you'll actually sell it, then finally persuade people that it's something they need to buy. It's harder than you think (take it from me and all the other makers on Product Hunt). But this book gives you a compass and a map.