I’ve been thinking about something lately. Why does so much brand money have to go to people who already have a huge following? A brand can spend ₹5 lakh on one creator just to get attention from their audience. But what if that money could also reach thousands of normal people? People who actually try the product, give feedback, refer someone, attend an event, help a local business, or simply take part in a campaign. You don't need 1 million followers to be useful to a brand. You might have 50 people around you who trust your opinion more than they trust an advertisement. That’s the part I find interesting. Creators built a huge attention economy. I think there could be another layer on top of it — a **participation economy**. Something like: **Brand → Campaign → People → Action → Reward** The brand gets a real result, and the people who helped create that result get a share of the value. This is one of the ideas I'm exploring with **Oinek**. Still early. Still figuring out the model. But I keep wondering: **What if marketing money could go to the people who actually make things happen, not just the people with the biggest audience?** Would you participate in something like this?

Thharko Ecosystem

Oinek turns every call into a relationship

Oinek turns every call into a relationship