I'm Amogh, founder of Zug. As marketers and strategists, we've all been burned by traditional market research. The hard truth is that people don't always behave the way they say they will. What customers say in surveys or focus groups often differs from how they actually react when a product, pricing change, campaign, or policy reaches the real world. We built Zug to solve this problem. Instead of relying solely on static surveys, Zug runs multi-agent AI consumer simulations across realistic demographic personas. You can pressure-test product launches, pricing strategies, marketing campaigns, policy changes, and brand announcements before committing time, budget, and resources. Here's what you can do with Zug: • Simulate diverse consumer segments with realistic socio-economic, regional, and behavioral profiles. • Observe how opinions evolve through multiple rounds of peer influence and discussion. • Identify adoption opportunities, hidden risks, and potential backlash before launch. • Compare different launch strategies and iterate in minutes instead of waiting weeks for traditional research. To celebrate our Product Hunt launch, every new user can test their first simulation completely free with up to 100 AI consumer agents tailored to their desired target audience or focus group. I'd love to hear your thoughts: * What product, feature, pricing change, or campaign would you test first? * How do you currently validate important business decisions before launch? Looking forward to your feedback and answering any questions you may have.

The Zug

See what customers love, question, or reject with Zug

See what customers love, question, or reject with Zug