The Ultimate Product Hunt Launch Checklist

Everything you need to do for a perfect launch on PH

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Everything you need to do for a perfect launch on PH

2 followers

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Launch tags:Startup Books•Tech

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Git2Go

Maker

Hello, Product Hunters! While there are already some publications around Product Hunt in general, I wanted to create a concise power tool for product people which specifically provides everything needed a perfect launch of your product on PH. Let me know what you think of it, how this list influences your thoughts on launching on PH and what you're maybe missing from it

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11yr ago

@herbigt Good job Tim! That's a great idea.

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11yr ago

Git2Go

Maker

@gregoiregilbert thanks a lot, Grégoire! Appreciate your feedback and I hope you could get value out of it.

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11yr ago

Backchannel

@herbigt make sure to check out makersuccess.com

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11yr ago

Git2Go

Maker

@eriktorenberg I definitely will. Thanks for the hint, Erik!

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11yr ago

@herbigt I haven't bought it but I endorse the idea.

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11yr ago

GuruHotel

I just bought a copy and I recommend it 100%. Really helpful insights and "a must" reading for every startup looking to be featured on PH. However, I think that it lacks of some tips regarding the "Pre-Launch". Before looking to be featured on PH: 1. Start engaging with the community. 2. Give feedback to other startups. 3. Submit products on PH 4. Invest some hours per day in being part of the community FIRST.

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11yr ago

Git2Go

Maker

@josuegio thanks, Josue! I see the points you made, but would rather specifically exclude them from my list. The list is really meant to be something that you can check off step by step when you approach your launch. Community building is more like a long-term thing for you as a maker.

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11yr ago

Questionsly

@josuegio @herbigt Looks the website is down. How can I get this list?

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8yr ago

Mute.vc

@herbigt what do you consider a *perfect* PH launch? Want to give us a little nibble of what's in the checklist? My checklist tips: AMA on your post and don't let your website crash!

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11yr ago

Git2Go

Maker

@thomasmeagher Hey Tom, thanks for your feedback. 'Perfect' is definitely subjective, but I at least consider a perfect-ish launch if a product finishes in the daily top selection and the maker reaches her traffic/conversion goal on launch day. btw: I already have your second tip covered in the list. ;)

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11yr ago

Twittume

Just bought a copy and looking forward to read it and pass you back the feedback. I am working on a product which will be launched in another 2 weeks. I hope i get good info on that and also to get it submitted to PH. ;)

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11yr ago

Git2Go

Maker

@sridhar_kondoji Thanks, Sri. I'm already wishing you the best for your launch and am looking forward to get your feedback!

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11yr ago

Twittume

@herbigt Do u support the idea of running a twitter ad campaign as part of your product launch bringing more traffic? if yes, would you use link to product hunt main page or to your specific product page?

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11yr ago

Git2Go

Maker

@sridhar_kondoji No, I actually don't. It's similar to specifically asking for upvotes off-Product Hunt. As organic traffic is valued the highest, I'd avoid bringing paid traffic to your PH page. Rather use it to promote your product post-PH and send users directly to your own landing page (maybe also with another dedicated offer).

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11yr ago

Being overly critical and haven't purchased, but is "checking the copy of your launch material" on the list. It's something I often trip up on (and I can see an immediate issue for you) "I wanted to create a concise power tool for product people which specifically provides everything needed a perfect launch on Product Hunt." needed *for* a perfect launch... Hope this helps and I may purchase soon. Good luck with it.

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11yr ago

Git2Go

Maker

@epicplugins great tips, thanks a lot! Just fixed my latest one. Hope that already convinced you to purchase. ;)

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11yr ago

DaphnaBI

@herbigt Hello. I am curious if it covers how to improve your chances of getting your product on Product Hunt. It seems to be getting a bit more random and a challenge for some to actually get products listed. I have read the other two popular books out there on Product Hunt but as this is focussed specifically on the launching am curious about that part. Rob

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11yr ago

Git2Go

Maker

@robertwilliger Hey Robert, it's not really focussing on that to be honest. It's more about making the most about your placement in the leaderboard and how to engage with the community on launch day and afterwards. But I have included one tip in the beginning of the list which will definitely also help to get your product on the main page.

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11yr ago

DaphnaBI

@herbigt Thank you for the response.

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11yr ago

Just bought it and seems pretty logical! Provides a bunch of points I didn't think of, and for this price it's a pretty fair deal :)

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11yr ago

Git2Go

Maker

@theminijohn Wow, that's so great to hear, John! I really appreciate your feedback, thanks a lot.

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11yr ago

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