The PRFAQ Framework

The PRFAQ Framework

Adapting Amazon's Working Backwards Framework

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Learn about The PRFAQ Framework. The strategic decision system invented by Amazon and adapted for innovators to think critically, articulate ideas, and inspire action.

The PRFAQ Framework makers

Here are the founders, developers, designers and product people who worked on The PRFAQ Framework

Marcelo Calbucci
Marcelo CalbucciAuthor of The PRFAQ Framework / Founder
The PRFAQ FrameworkThe PRFAQ Framework