The New York Times

Hi there 👋 My name’s Alex Rainert and I’m the Head of Audio Product at The New York Times and I’m only one of the many many wonderful product, design, editorial, marketing, engineering, data and research people responsible for bringing New York Times Audio to life. Last week we launched NYT Audio to all Times News subscribers - it’s got reporter reads from Times journalists, narrated articles from other publications, new exclusive shows like The Headlines (3-4 big stories our newsroom is covering each weekday. Pairs great with The Daily), all our NYT pods, This American Life (each week’s episode drops a day early here), Serial & more... New York Times Audio makes it easy for you to find something worth listening to every day. It’s anchored in what’s happening in the world around you, so when you open it each day it’ll give you a sense of the top stories and also lead you to discover what our editors have picked to meet the moment and tell the story of the day. It’s envisioned from the ground up for audio journalism. What does that mean? It means it features different stories every day, depending on what’s happening around the world and in the culture at large. It will catch you up on the latest stories, let you go deep in areas you’re most interested in, and offer culture and just good storytelling, too. As we’ve done in print and online before, we’ll leverage editorial judgment to tell the story of the day with audio to meet the moment and help our users understand the world in a way that fits their increasingly busy lives. We’re coming out of an 18 month beta where we’ve been programming the app every day, learning about how our listeners pick what to listen to and the kind of content and shows we feel can meet the variety of needs throughout the week we know people have. We believe people can and will go to big platforms for sheer volume of content, but they'll come to New York Times Audio for guidance of what's worth listening to today. We’re thrilled to get this app out into the wild and excited to see how Times subscribers use it. You can learn more about it here and download it here. Big thanks to @chrismessina for the the hunt. Here we go! 🎧✨

Very interesting to see the NYT continue to expand its app library — in order to control more of its content destiny with exclusive content... presumably to build a deeper relationship with its subscribers and to wrest back some control from podcast platforms like Apple and Spotify. More background on the launch from @arainert.

Is there anything better than listening to your favorite articles? Love the idea! Congrats 🙌

Wow the design looks amazing! Great launch

just New York times Audio？

Always awesome to see innovation in publishing, good luck with the launch!

Love this pivot further into the audio space! Congrats on the launch.