The Mobile Wars

The Mobile Wars

As the CEO, can you save Microsoft from missing mobile?

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You're Steve Ballmer, January 2007. The iPhone just launched. We know how it played out. Question is if you were the CEO, can you do better? You have six decisions to make across a span of ten years. with the same conflicting data and institutional pressure that the real leadership faced.
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The Mobile Wars gallery image
The Mobile Wars gallery image
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