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The Mobile Wars
As the CEO, can you save Microsoft from missing mobile?
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As the CEO, can you save Microsoft from missing mobile?
3 followers
You're Steve Ballmer, January 2007. The iPhone just launched. We know how it played out. Question is if you were the CEO, can you do better? You have six decisions to make across a span of ten years. with the same conflicting data and institutional pressure that the real leadership faced.
