The Knockoff

The Knockoff

Wickedly funny novel of fashion in the digital age

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Erik Torenberg
It is my pleasure to introduce Jo Piazza for an AMA at 10am PST. Jo is an award-winning journalist, editor, digital content strategist and author. She is currently the Managing Editor for Yahoo Travel. Her novel with Lucy Sykes, The Knockoff, became an instant international bestseller in May 2015. Ask questions in advance... :)!
Jo Piazza
@eriktorenberg hey there!
Jacqueline von Tesmar
Hey Jo! Great to have you here. Can you tell us about what inspired you to write this book?
Jo Piazza
Well Yahoo piqued my interest when they launched a digital travel magazine last April. I came on to help launch it and create a content platform where we could talk about how real people travel. Since then we have grown it to one of the largest travel sites in the world...but more importantly we get to tell amazing stories and inspire people to travel. I have also gotten to report on some amazing locations.
Jo Piazza
The book was inspired by my decade working in the tech industry and by my co-writer Lucy leaving magazines to work in start-ups. Lucy could barely turn on her laptop and she was surrounded by digital wizards. We wanted to tell a story of what it feels like to be a wickedly confident and successful person thrown in the deep end of tech and scared to death because they have no idea what they are doing.
Erik Torenberg
Jo - who are your favorite writers?
Erik Torenberg
What's NOT in the book that you at one point wanted to put in?
Jeff Umbro
How did you transition from fashion to editorial? Were you ever at a print outlet and how is this different?
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