The Fascination is a new "marketplace-meets-magazine" where you can discover top emerging DTC brands, research products and shop – all in one place. Just launched, The Fascination already features 100+ brands, from Allbirds to Haus to Girlfriend Collective
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Maker
Hey PH –
My name is Matt Hayes. I'm one of the co-founders of The Fascination and excited to share our product and vision with you. We believe the DTC space is in need of its own curated marketplace of amazing, mission-driven brands, so about 6 months ago we set out to build it.
As founders of the mattress brand Leesa, we've seen the direct-to-consumer landscape change and explode over the course of a few years. The fragmentation in the industry today is leaving consumers struggling to find and discover new brands to try; and for founders, communicating your quality and differentiation is getting harder and harder (not to mention the rising costs to acquire customers).
So, The Fascination is our vision to create a platform where you can discover and learn about top emerging brands, read in-depth products reviews and roundups and shop best-selling products – all in one place.
We've been fortunate to have received amazing reception for brands across the space and are delighted to have over 100 early launch partners, including Burrow, Leesa, Haus, Judy, Allbirds, Mack Weldon, Keeps, Huron, ABLE, Girlfriend Collective, ALOHA, and Maude, to name a few.
Please check us out, sign up, and ask questions below.
Streamline
Parallel Tea Co.