I built this as an exercise in fast action. As I build it out, I'm iterating on all of it and learning a ton. My wife and I are big dog fans, we always try to identify them when we see them around town. Recognizing dogs as a popular niche, I thought it would make for a good topic to build a newsletter around. I reach out to dog influencers on Instagram to feature their dog. Then I build out the newsletter with some breed-specific research on Wikipedia and the AKC. I try to call out interesting breed facts, without making the newsletter too verbose. Then I find a piece of dog news and a book to include. Influencer intake is automated, I get permission from them to include them in a brand-facing database. I'll be building access to this database soon, so dog-interested brands can filter through the database to find the right influencer to work with. The newsletter creation is also automated - form fields populate merge variables in a Mailchimp template. Right now I'm spending the most time doing breed and book research and iterating on the look/feel of the actual website.

The Daily Dog

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