Hey Product Hunt 👋 I built The Aura 100 because I became fascinated with something the internet talks about constantly but nobody has really tried to measure: aura. Who has it? Who lost it? Who’s farming it? And, most importantly, who has the most? The Aura 100 is our attempt to turn that conversation into a living cultural database. Instead of an editorial team deciding the rankings, people vote head-to-head and the leaderboard moves in real time. Athletes, musicians, actors, creators and cultural icons all compete on the same scale. The bigger idea is to build a historical record of aura and internet perception. Who was rising, who was falling, and who owned a moment in culture. It’s early, slightly ridiculous, and weirdly addictive. Would love to know who you think we’re missing 👇

The Aura 100

The internet decides who has the most aura.

The internet decides who has the most aura.