Hi Product Hunt, Andrew here, founder of Teststrip. After years of working on product and brand decisions, I kept seeing the same thing: teams would compare a few strong directions, gather feedback through meetings, email, decks, and gut instinct, then make the call without a clear record of why. That is what led to Teststrip. It gives teams a focused way to compare creative routes, gather feedback from the people closest to the decision, see what is leading and why, and keep the rationale behind the final call. We built it for packaging, product, brand, and creative decisions where getting it wrong can get expensive. I’d really value your feedback on where Teststrip feels useful, where it is unclear, and what you would want to see next. Some decisions are too expensive to guess.