Testing Business Ideas

Testing Business Ideas

A practical guide to effective business model testing
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What is Testing Business Ideas?
In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas to reduce the risk of failure.

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Testing Business Ideas
In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas to reduce the risk of failure.
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