E-commerce chatbots allow sellers to be closer to their client. And Telegram along with its Payments 2.0 introduced in April 2021 is one of the best messaging apps. It's secure and growing fast around the world.
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When a user visits a webshop, window-shops and leaves, an owner can "reach back" to her via ads retarget. Or via email if the users left it in an annoying popup (highly unlikely).
With Telegram bot, the owner sees everyone who opened the bot and is able to send them a message (up sale, cross sale, discounts, and stock updates) with higher delivery and open rate than an email. And with lower cost compared to ads.
Similar projects are booming in countries that have a massive Telegram usage.