The founders, Nawar and Ammar, created the app based on their personal experience as refugees. They found a need to send updates to groups of personal friends and family, while at times using very limited data. Taza is their take on the solution, a new group messaging app that provides users with an outlet to share social content with their closest contacts.
I like the concept, and I really believe that the value proposition is not saving data. I would position it more as a Family photo album or something along that line, with a deeper emotional connect.
In my family we share daily a lot of photos, though it is very rare that we share such of it on FB. My sister (SF/ USA) would send photos of what she cooked, or if they did anything fun that day while my mother (Delhi/ India) would share about the updates here and how are garden looking here. So I do see the use case.
Also, even when we go out together (family/ friends), the photos may be taken on someone else's phone, and then it has to be transferred/ shared with all.
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Taza