@greggeracie says - "Product launch is the final step of product development and is highly visible. Successfully bringing a product to market requires significant upfront planning and cross-functional collaboration. The most important element of a successful launch is understanding what type of market you're in. Once you determine your launch strategy, you'll need to develop a product brief and a tactical launch plan."
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I have read this book and enjoyed it immensely. In fact I have gone back and read several excerpts severa times..I highly recommend it
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