Perfectly calibrated, Taika is a ready-to-drink, adaptogen-infused coffee, designed to keep you calm, focused and clear. Functional, healthy and amazingly delicious. It’s not just coffee.
Taika is the best coffee in a can/bottle I’ve had. It’s rare that products become an instant favorite for me but this one did. Two of my roommates also started ordering it. Well done!
As a keto advocate, really nice to see no sugar drinks come on the market! This way you can get the beneficial coffee/antioxidants/adaptogens, without all the filler.
@drsepah Yep exactly - and in a product that actually tastes great.
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Hi! I’m a Taika investor/advisor and I just wanted to share a little about what made me so excited about what they’re doing.
It wasn’t just that it tasted amazing (seriously, I’m obsessed with the Macadamia Latte - a phrase I never thought I’d say out loud), or that I liked the stack of adaptogens in there. What struck me was the way they were thinking about how coffee made people feel, about the deeper why of drinking a cup of coffee. Great coffee is, broadly speaking everywhere. However, I think specialty coffee has been obsessed with the journey of the coffee and not the destination of it: how it makes someone feel.
There are lots of different reasons to drink coffee and I think Taika have picked a great one and absolutely nailed it. I love having this in my fridge, I love the clarity it brings and that I don’t have to compromise the quality or flavour of what I’m drinking whatsoever. So excited to see them launch, it's been fascinating (and frankly delicious) to see the product evolve in the run up to this. Congrats to the team!
Nice design. Are "adaptogens" proven in any way? Some light Googling indicates the science is severely lacking. I mean, Gwyneth Paltrow and Alex Jones both endorse them. Not trolling, just very skeptical. Enlighten me. :)
This sounds really cool!
I love the taste of coffee but can't stand caffeine, so end up with decaf most of the times (though that ends up tasty rather nasty sometimes). How do the other chemicals you mentioned help deal with caffeine's side effects? Is this meant to be a replacement to decaf? Do you see yourself eventually going into coffee beans/powder as well, or sticking to cans?
Thanks!
As a beta tester, I've been enjoying the evolution of @kallefreese's new coffee product. It's super smooth and the adaptogens mean I get less of the jitters and don't crash as hard when I indulge in a second round of coffee.
The branding is also genius! And I love that you can literally text them to make an order or just shoot the shit:
TEXT US “🐬” IF YOU NEED ANYTHING
(415) 212 7711
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