Launched this week
Tag Docket
The campaign-link registry for agency paid-media teams
2 followers
The campaign-link registry for agency paid-media teams
2 followers
Tag Docket is the campaign-link registry for agency paid-media teams: every UTM built from approved values, recorded with who made it, and never changed after it ships.
Most agencies build tagged links in a shared spreadsheet. It works until someone types "Facebook" instead of "facebook", and GA4 counts them as two sources for the rest of the year. Tag Docket replaces the spreadsheet with a registry that keeps every client's naming rules and checks each link before it ships.
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Every paid-media team I've worked with keeps its tagged links the same way: a shared spreadsheet, a naming doc nobody reads, and a lot of copy-paste. It works until someone types "Facebook" instead of "facebook", and GA4 counts them as two sources for the rest of the year. In one audit I found 13,494 sessions split between "social" and "Social" alone.
When I lead a 25-person digital marketing team, we still managed our ad URLs the same terrible way. No overall system, no team or taxonomy management across clients, and no ties to performance reporting.
I'd love to hear from anyone who builds campaign links for more than one client or brand:
How do you manage UTMs today? A spreadsheet, a naming doc, a tool, or just memory? What's broken about it?
Try the free link checker (tagdocket.com/check, no account needed) on a few links you've already shipped. Did it catch anything? Did it flag anything that wasn't actually a problem?
If you start a trial, where did you get stuck in your first ten minutes?
Blunt answers are the most useful. If this isn't a problem for your team, I'd like to know that too.