TAB Fit

Two-thirds of America's adults have a New Year's resolution surrounding fitness, and of those two-thirds, 73% cannot keep up with those resolutions. 1.5 billion dollars go down the drain every year with unused gym memberships. Why do people drop out of gyms or not able to meet their fitness goals when the world is full of free fitness videos on YouTube and when we have so many fitness apps? The reason is simple: lack of motivation and accountability. People need the flexibility to match their lifestyles, a friendly push, or someone to hold them accountable within their budgets. The conception of TAB Fit is my own personal story, an overweight diabetic late 30-year-old guy who wanted to be fit but didn't have enough motivation. I wanted a personal trainer, but that was extremely expensive, especially in major cities. Going to the gym was an hour and a half long, costly affair, especially since I also had to pay for my babysitter. I had to travel a lot for my job and realized that the problem accentuated when I went from city to city. Where and when was I supposed to work out? What was I supposed to eat? Subsequently, I spoke with my fellow travelers and gym-goers and discovered the issue was universal. We all needed friends to work out with, we need affordable personal training to hold us accountable and help stretch our dollars beyond just a couple of months. We needed a flexible, social, and affordable platform that could keep us motivated and could fit into our daily routine, hence was the genesis of TAB Fit.