Swokei is an email automation tool that analyzes websites and turns flaws in design, SEO, and mobile optimization into personalized outreach messages that are ready to be sent inside the platform.
I run a small web agency and outreach used to eat my whole week. swokei looks at each leads site, finds the bad design or outdated stuff, and writes an email that actually mentions it. the score threshold is the best part, sites that already look good get skipped so we dont waste emails on leads who wont hire us. sending straight from gmail and the reply sorting are nice bonuses.
What needs improvement
honestly dont have anything at the top of my head, but maybe slack notifications so my whole team sees hot replies at once. email works for now tho, no big complaints.
vs Alternatives
tried smartlead with my own gpt prompt first but it never actually looked at the sites so every email needed editing. apollo was built for saas not agencies pitching redesigns. swokei is the only one made for what we actually do.
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getviktor.comAn AI coworker that actually does the work
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I was running a web agency with my brother and we tried everything to acquire clients, from SEO to paid ads to cold calling, but nothing worked as well as email marketing.
Since we were only two people, we needed a way to get clients consistently without having to look for them every day. We realized targeting businesses with no website was not as effective as targeting ones with outdated websites. They already understood the value.
We used email automation tools like Instantly and Mailshake, but the emails always felt generic.
So we built Swokei.
You can upload leads from anywhere like Apollo or use Swokei’s built in lead finder. It analyzes each prospect’s website and generates a deeply personalized message based on real issues like design, SEO, and mobile optimization. Then you can run full email automation inside the platform.
This took our interested reply rate from 2% to 9%.
Targeting businesses with outdated websites instead of businesses with no websites is such a practical insight. They already understand the value already, which probably makes conversion much easier.
Also like that the personalization is based on actual website issues instead of generic AI lines. That’s where most cold email tools still feel robotic.
Curious though, how are you avoiding the generated emails from sounding too “AI polished”? That’s something I’m starting to notice a lot in outbound recently.
@seif_alsaatie Congrats on the launch 🚀
Targeting businesses with outdated websites instead of businesses with no websites is such a practical insight. They already understand the value already, which probably makes conversion much easier.
Also like that the personalization is based on actual website issues instead of generic AI lines. That’s where most cold email tools still feel robotic.
Curious though, how are you avoiding the generated emails from sounding too “AI polished”? That’s something I’m starting to notice a lot in outbound recently.