Hi everyone, maker here. In my mind Swipick started as a micro-betting app. Small stakes, one tap, in-play. I spent a few months studying that market, and somewhere along the way I realised the interesting move was the opposite one: not to enter it, but to take the money out and see whether anything was left. Turns out a lot is. What actually keeps people coming back is not the stake, it is being right in front of someone you know. The money was never the engine, it was just the excuse. So Swipick is a knowledge game, built around the Italian soccer league. Every matchday, one swipe to make your call on each fixture, private leagues with your friends, and over a full season you find out who really knows the game. No stake, no cash out, no odds. Standings and bragging rights. The bet I am making is that a product that costs nothing to play can hold attention that the betting industry currently pays a lot of money to rent. I genuinely do not know if that is true at scale. That is the part I would love your take on. Built tandem, nights and weekends. Happy to answer anything.

Swipick

Swipe & Pick, a game over Italian league

Swipe & Pick, a game over Italian league