Swayed: The Power of Context to Increase Influence

Before you can change the world, you must first be heard.

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Before you can change the world, you must first be heard.

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Hunter

Earlier this summer, my friend Christina Harbridge, CEO of Allegory Inc. finally put one of her behavior change models — the Context Model — into a book called 'Swayed: The Power of Context to Increase Influence'. Allegory believes that how you do anything is how you do everything. More about the book: "In order to change a mind, sell a product or save the world, we must first be heard. Based on decades of research, Swayed provides a framework and deliberate practices to improve the key elements of influence: communicating to be heard and remembered." For the next three days, ‘Swayed’ is on sale for only $1.99 — the list price is $4.99, so you’re saving $3.00 (60%).

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10yr ago

Hunter

This book is now available as a new edition in paperback: https://www.amazon.com/Swayed-Co...

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9yr ago

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