Suto

Get one-on-one expert product recommendations.

2 followers

Get one-on-one expert product recommendations.

2 followers

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Launch tags:Android•iOS•Web App

Launch Team

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GPT-4o

Congrats on the launch, guys! Can you comment on why you decided to start with a chat-based interface?

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10yr ago

Suto

Maker

@zedlander Thanks! When we first started thinking about this idea about a year ago – we wanted to first connect users to product category connoisseurs (folks who know too much about Headphones, or TVs, or Pens). So in order to test it, we put our personal phone numbers on a page and ran some ads on it to see if people would be interested in a service like this. As we went through more testing, we realized the fact that it was a conversation made it a lot easier to interact with our users and understand what their needs are. We've stuck with it ever since :)

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10yr ago

Quo (formerly OpenPhone)

@ngardideh didn't realize that's how you ended up with a chat interface. Definitely right way to go about customer development / validation :)

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10yr ago

Suto

Maker

@darynakulya It was definitely weird putting out my our personal phone numbers at first, for sure – but totally worth it!

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10yr ago

Suto

Maker

Hey PH’ers - I’m Karim, one of the creators of Suto. We created Suto to be the easiest way to get expert product recommendations. Instead of searching a bunch of blogs, review sites, forums, etc. - just send a message to Suto. We’re trying to be that friend you have that knows a lot about cars - but for all products! And we’re pretty excited to launch messaging through Facebook Messenger and email, along with SMS. Would love to get your feedback on the helpfulness of Suto, and your messaging experience - plus any requests you may have! Best, Karim Just a note: we're only available in the US and Canada for now.

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10yr ago

Palaround

This is great! Very useful @kelrabiey @ngardideh

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10yr ago

Suto

Maker

@theblondedev Hi Maddie! And thanks!

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10yr ago

Suto

Maker

@jkliks @kelrabiey Thanks Jeol, appreciate the support! We'd love it if you gave it a try and let us know what your experience is like :)

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10yr ago

Awesome Karim! I'm curious to know what would the revenue model be, affiliate ? Are you planning on some kind of AI/Human ?

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10yr ago

Suto

Maker

@sylvain_dem Hey, thanks for your question! We're currently operating with an affiliate model (when there are retailers that support it for the products we recommend). We're planning on having AI on the recommendation side and maybe around the conversation as well (there's some NLP around the conversation already but it could be enhanced a lot with AI). Would love to hear how you would solve these problems as well :)

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10yr ago

@ngardideh awesome! what is the conversion rate you're seeing from Suto's recommendations so far ? Definitely agree with AI/NLP :)

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10yr ago

Suto

Maker

@sylvain_dem About 25-40% users tell us that they went with our recommendation. The affiliate conversion rate is much lower at the moment (but we have some ideas on how to increase it). Overtime, when Suto becomes more trust worthy and better at answering questions – then we'll be able to increase the recommendation conversion rate as well.

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10yr ago

Sway

Excited to try this out! How do I know suto's recommendation is the right one for me given my likes/dislikes/etc?

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10yr ago

Suto

Maker

@juecd_ Thanks for the question! You'll first have a conversation with Suto to figure out your exact needs for the product, and any preferences you have. Then it pulls in thousands of hours of external research on product categories (from articles, reviews, forums, expert opinions, etc.). It will try to find the product with the most unanimous positive reviews that fits your needs - so it's more biased towards you than towards a certain product. There are also humans helping power it - they provide expertise and extra research in certain products and are able to understand your context better than an AI. In the end, you'll get a few recommendations with reasoning as to why it's recommended for you specifically. And you can make your decision from there :)

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10yr ago

Sway

For these kinds of products (headphones etc) I usually go on the Wire Cutter; are you guys pulling stuff from there (And other product review sites)? Or do you write up your own reviews internally for products?

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10yr ago

Suto

Maker

@shwinda Yes - we do pull in reviews from the Wire Cutter (we love them), as well as several other places. Wire Cutter and those sites are great for recommendations on "the best product, for most people, in most use cases." - but people's needs will sometimes differ from the general use-cases. We do not write anything internally - but when we recommend a certain product, we'll store that it's been recommended for a specific use-case. Next time someone has that same use-case, that product will likely be recommended again because we know that the other person was happy with it.

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10yr ago

Sway

@kelrabiey Got it, thanks!

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10yr ago

CoinBundle

Great product! Love the idea of getting access to expert recommendations. Do you also help purchase the product if someone likes it?

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10yr ago

Suto

Maker

@saadhrizvi Thanks for the question! We currently don't make the purchase for people as the core of our product is our recommendations. Down the road, it could be a possibility for Suto to purchase products after a user decides that it's what they'll be going with.

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10yr ago

CoinBundle

@ngardideh Sounds great - excited to use it!

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10yr ago

Quo (formerly OpenPhone)

Super excited about this! Congrats on the launch. Are you supporting recommendations for tech-related products that you could find on Product Hunt? Is PH a data source yet?

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10yr ago

Suto

Maker

@darynakulya Thank you! We don't fully support tech-related products. But we've found Product Hunt to be a great source for accessories (for instance: chargers, phone batteries, etc.) and Suto definitely uses it to make decisions about those types of products.

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10yr ago

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