Cool idea...
Can you share some insight into how the pricing works for both sides (advertiser and driver)?
Do drivers earn more if they have a better car (more attractive car)?
Do drivers earn more if they drive through more densely populated areas?
@marklyttleton Pricing for advertisers depends on a country - it's better to contact our sales representatives to get rate card.
For drivers prices depends on multiple factors - quality of the car, time, day of the week, area and others. Clearly, if you drive during traffic jam hours in the city center you earn much more than during the night on a suburban highway
Are ad-wrapped cars the sign of a bursting tech bubble?!? http://www.cnet.com/news/unicorn...
I doubt it, but I do remember a few startups that were doing this in the late 90s, and ran across this article while trying to find the names. It does seem like an industry that would be more volatile than the underlying market though. How do you differentiate from the others doing this? Can you insulate yourselves against a downturn in advertising?
@lastbestmatt Great question Matt. I've already describe the difference between StickerRide and others in previous reply. We feel our self pretty confident because we have a line of advertising products in the niche between OOH, social media and BTL and they all are deeply integrated. StickerRide is our main product so far, but with the change of market situation we are ready to move forward updated solution tailored for the needs of advertisers
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I'm not sure only ~$2000 per year max is worth plastering my car in ads.
Great that someone make this really happening :) Had this idea for ages. Here are some ideas I had in my mind – instead of real stickers, use magnet stickers. It's more easy to change them (reusable, reprintable, cheaper change service) plus the driver can decide to be private for some time (by removing the magnet sticker and driving with a clean car). Unfortunately, the driver takes the responsibility of the sticker (eg you need to take it off when leaving the car alone, so it's not stolen), but the easy removing and putting back is like 5 seconds and worth the hassle. Had some ideas for an easy and cheap way of realtime tracking if the sticker is really on (message me for details) and in that way it's a honest (for the driver, you and the client) real-time get-paid-as-you-drive.
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We had this idea being tried out by Suzuki car company in India back in 2012 but it did not work so well. It's a good concept though.
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woww cool idea maybe we can cooperate with our getbucks.mobi somehow
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