Startups Unplugged

Playbook on growth units

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Playbook on growth units

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The book is about the elements of growth that don't change so much over time -- calculating Customer Acquisition Cost (CAC), Lifetime Value (LTV), and learning from lots of industries. I’ve used this with many startups. I hope it helps you with your growth.

Launch tags:Startup Books

Launch Team

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Promoted

Amazing read. We're currently dealing with the pains of scaling processes to fit high growth (good pains, I suppose), and we've been trying to figure out a way to ensure we're scaling responsibly. After reading this I got my whole team on board. with using some of the growth rails presented in the book and now we're lazer focused on CAC < LTV. Thanks for the book!

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6yr ago

Maker

@johnsdigivox Thanks John! Scaling is not the same as growing. Glad the book helped!

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6yr ago

Maker

Hi Product Hunt! 👋 Growth Units is a book that helps people understand unit economics. I included multiple ways to calculate Customer Acquisition Cost, Lifetime Value, Retention, and mini case studies from businesses including SaaS, CPG, ecommerce, app stores, and more (like the illegal drug business... oh, and mattress stores). Other info includes: - How to manage the cost of growth along with potential value generated. - The difference between growing and scaling a business. - Why food delivery businesses with good unit economics shut down. - The difference between taxi and rideshare business models. - Why it made sense for data storage companies to launch too soon. I hope that it helps you understand the levers you can push to grow your startup, or even more established company. Would love to hear from you! 😃

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6yr ago

Mifare Classic Tool

Essential read for all founders. Pay attention to the LTV section including why it's not the perfect model to measure against all tactics and strategies. Thank you for writing this Paul!

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6yr ago

Maker

@chubucko Thanks Jean-Marc! LTV is complicated for sure...

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6yr ago