I've been building and running online shops since 2022, first my own, then together with 352+ shop owners in the German-speaking market. Over those years we generated 127,000+ leads and analyzed 2,716 projects to understand why some shops grow and most stall. The problem I kept seeing was always the same. A shop owner opens ChatGPT, asks for a product, an audience or an ad text, and gets something generic. The model doesn't know what is running in their niche right now, which products already have demand, or which angle their competitors are paying for. Everything we had learned sat in our heads and in Notion documents, not in the tool people were actually using. So we built Starte.ai around our own database. It holds 1,400+ shops that currently run ads, 18,000+ products, 2,400+ problem-solving products and our method on 300+ pages. The AI researches the ads in a niche, finds the audience and generates ad copy, ad images and product pages in the shop's own brand. The approach changed twice while building. We started in summer 2026 as a research tool for software ideas, then realized the only market we truly knew from the inside was e-commerce, so we rebuilt it for shops. The second shift came from our users: many of them already worked in Claude every day. In July we shipped an MCP connector, so Claude can use our 16 tools and our knowledge base directly inside their own chat. That turned Starte.ai from another dashboard into something that sits where people already work. German-first, available in English. Happy to answer anything about the data or the method.

Starte.ai

Start an online shop: product, store and ads with AI

Start an online shop: product, store and ads with AI