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Hunter
In "Start With Why", Simon Sinek unpacks the Golden Circle theory he first introduced in a 2013 TED talk that received over 20M views. It's 256 pages of pure gold, and required reading (in my opinion) for anyone responsible for telling the *story* of a brand or product.
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I love this book. It's one of the few books that really capture the essence as to why brands matter and what makes the premiere brands deserve their position at the top.
Stackeo