So has the pour-over trend jumped the shark?
“Invoking the artistry and hand-crafted nature of Japan’s ancient art of origami, this innovative product allows customers to brew a single cup of Starbucks coffee at home that does not require any special equipment,” Starbucks said.
Love the idea of this. Love it more as a licensed product that would make it easier for me to bring great coffee with me on the road from my favorite artisanal roasters. Not sure of the need from Starbucks, since it's obviously readily available. However, I agree with Ugur that the coffee inside would be likely lose a lot of it's character.
@jonathancordeau this seems more targeted at the Japanese market where the culture of tea and high cuisine is a little more widespread. In the states, I'm guessing most people are happy to just take whatever the baristas hand them as the final product, rather than risk "messing it up" if they were responsible for doing it themselves.
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