Starbucks Origami®

I feel like this is the Google Cardboard of coffee.

There was a competitor called The Humble Cup that existed briefly. I wonder why it died. /via @raihan_

So has the pour-over trend jumped the shark? “Invoking the artistry and hand-crafted nature of Japan’s ancient art of origami, this innovative product allows customers to brew a single cup of Starbucks coffee at home that does not require any special equipment,” Starbucks said.

Coffee would lose its qualities soon after its ground. Good thinking and packaging, but wouldn't come close to a decent, fresh ground brew

Love the idea of this. Love it more as a licensed product that would make it easier for me to bring great coffee with me on the road from my favorite artisanal roasters. Not sure of the need from Starbucks, since it's obviously readily available. However, I agree with Ugur that the coffee inside would be likely lose a lot of it's character.