SparkMatch connects Spanish brands with Instagram micro-creators for authentic UGC. Post a campaign for free, get applications from creators in your niche, and pay only when you approve the video. No agencies, no subscriptions.

Hey Product Hunt 👋 I'm Gonzalo, a non-technical founder from Madrid. I built SparkMatch to fix something I kept seeing: small and mid-sized Spanish brands can't afford agencies for authentic video content, and micro-creators don't have a stable, predictable way to earn from theirs. How it works: • Brands post a campaign for free and get applications from Instagram creators in their niche. • They only pay when a creator delivers a video and they approve it. No agencies, no subscriptions, no upfront risk. • Creators get a direct, predictable channel to monetize their content. We launched a few weeks ago in Spain, went creators-first, and matching is still 100% manual on purpose. I want to learn before automating. I'd love your honest feedback, especially from anyone who's built a two-sided marketplace or works with UGC 🙏

Posted a small campaign for my skincare brand yesterday and had six solid applications within hours, way better than going through an agency. The pay-only-on-approval setup makes it low-risk to test new creators.

One thing that would really help is adding a built-in brief template with prompts about hook, duration, and must-include shots, since some of the creator applications I get still miss key details and it slows down the approval process.

SparkMatch

Authentic UGC from Spain's Instagram micro-creators

Authentic UGC from Spain's Instagram micro-creators