Sour Grapes

Auto-hide any negativity on your Facebook ads and posts.

3 followers

Auto-hide any negativity on your Facebook ads and posts.

3 followers

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Advertising tools

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Social media management tools

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Social Networking

🍇Sour Grapes automatically scans comments on your page posts and ads, to hide any negativity — it will increase RoAS, page engagement, and brand equity. 🤖We check the sentiment of comments posted to determine if they're negative. Otherwise, the blacklist ensures negative comments are kept at bay. 😌 Peace of mind for your brand on Facebook.

Launch tags:Social Network•Marketing•Advertising

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I have an ambivalent feeling about this one. Of course, spam from fake profiles in the comment section is nothing good, but where is the objectivity when in the comments are real complains from real customers? Seems a little bit as censorship.

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8yr ago

@pdziedzicz totally agree. Looks like left-side paradise.

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8yr ago

@pdziedzicz Agreed.

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8yr ago

@ariel_jedrzejczak Why do you think censorship is a leftist attribute? I would suggest keeping your uninformed and unthoughtful political opinions of of producthunt which is not a political platform.

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8yr ago

@max_de_vos Left-side is not related to politics only. I wouldn't put political opinion here on PH.

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8yr ago

Bublup

@pdziedzicz I completely agree with you. Early on in FB marketing you would think twice about deleting comments, because - good or bad - feedback or “social” was the goal. Since FB advertising has pivoted to be all about reach, comments seem to be a secondary engagement metric and something that can be manipulated to make an ad look better.

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8yr ago

I just feel like this is exactly what the country doesn't need. We need to hear from everyone, process feedback, and grow. How can you improve yourself without negativity?

Are you block this comment? lol

Pros:

seems to be built well / designed well

Cons:

I'm really against this kind of censorship

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8yr ago

Beneath

Maker

Thanks, Ben! I understand the censorship concern, but Sour Grapes is more of a tool to block out trolls from ruining a perfectly good post or ad. Nothing is deleted, only hidden and it's easy to unhide anything within your real-time dash on Sour Grapes. Too many times have we launched ads for clients where someone will post that the product is bad or "dumb" when in fact we know they never even purchased one :(

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8yr ago

Beneath

Maker

Hi Ben, keep in mind that this is simply enhancing a native feature of the Facebook platform that was very carefully designed to not censor. If this were deleting comments I agree, but we don't do anything of the sort.

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8yr ago

I'm all for hiding trolls and haters but is this going to hide constructive criticism or anything negative that presents valuable feedback?

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8yr ago

Beneath

Maker

@mistergoodwin This is more so for hiding comments like "this ad is so dumb" vs hiding anything constructive.

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8yr ago

Beneath

Maker

@mistergoodwin The comments are not deleted, they are only hidden. You will still see the comments and so will the friends of the commenters. (You can also unhide anything within the dash, every hidden comment is highlighted)

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8yr ago

Would you be interested in launching this product in Brazil? If you have, we can talk. I find this extremely relevant to the local context.

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8yr ago

Beneath

Maker

@m_vanbasthen Would love to hear more about what you have in mind: hello@thinkjuice.com

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8yr ago

100DaysOfAI Challenge

Pretty clever idea. I can see why some would disagree with it, on the other hand, I have noticed some ads with pretty much all the comments being 'hateful' not just negative feedback. Mainly from big brands actually, you might want to consider reaching out to them. Any plan for IG and maybe even Twitter? I don't know if I would use a version like this but maybe something that would do that for only very low-quality accounts could be a good filter.

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8yr ago

Beneath

Maker

@guillaumebardet 100% agreed. This was the inspiration for the project :) IG does not offer hiding solutions (yet), but we'll keep an eye out ;) (Same goes for twitter) Our tech can work on IG, but we'd only be able to erase comments. Twitter would be blocking users if anything.

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8yr ago

100DaysOfAI Challenge

Understood @yo. I hope your launch went well and best of luck with your future updates! :)

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8yr ago

Beneath

Maker

A few people DMed asking about comments being erased and why we hide and not delete... Hidden does *not* mean deleted. When a comment is hidden the user can still see it and their friends can as well. Why did we choose to hide and not delete? Two reasons: 1) When a comment is hidden a user has no way of knowing, in their eyes, it's still there. If someone is trolling and you erase their comment, it can trigger them to spam your page with even more comments. 2) If someone is giving your company a complaint or feedback, you still have the opportunity to see the issue as well as DM them to solve said issue. Hope this clears that up :)

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8yr ago

Oof. Agree with @pdziedzicz - censorship for sure. But this is the world we have today and I'm certain that: - internally-built comment pruning AIs exist within bigcos already - so this isn't a question of "should this exist?" but rather "should the little guy have access to the same tech?" - the average Facebook comment is low quality and the commenter isn't responsible for what they write Also my experiences in customer support really hammered in that even though 95% of customers might like you, the ones who write in are disproportionately negative and often downright abusive, and at least 0.1% are completely batshit crazy. So this is a pragmatic tool.

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7yr ago

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