Most social media tools tell you what got attention. SocialTrace tells you what actually drives business impact. Existing tools focus on: - impressions - likes - engagement But for SaaS founders and B2B teams, those metrics don’t answer the real question: “Is this actually moving the business forward?” SocialTrace connects your social activity to real outcomes—so you can see: - which posts drive meaningful website traffic - how your social activity impacts actual business performance
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Maker
📌
Hey everyone 👋
I’m one of the makers behind SocialTrace.
We built this because we ran into a frustrating problem ourselves…
We were posting consistently on LinkedIn and Twitter, getting decent reach and engagement - but we had no idea if any of it was actually impacting the business.
We had posts with thousands of views that drove zero meaningful results.
And none of the tools we tried could answer a simple question:
👉 “Is this actually moving the business forward?”
Most platforms focus on impressions, likes, and engagement - but for us, that wasn’t enough.
We wanted to understand:
- Which posts actually drive meaningful website traffic
- What content contributes to revenue
- What’s worth doing more of (and what isn’t)
So we built SocialTrace to connect social activity to real business impact.
We’ve just launched a free tier and are really keen to get feedback from other founders and teams who are actively posting on social.
If you’re currently trying to figure out whether your content is actually working, I’d love to hear:
👉 How are you measuring success today?
👉 Do you feel confident in it, or is it mostly guesswork?
Happy to answer any questions and would really appreciate any feedback 🙏